Originating from New Zealand, The Aromatherapy Co.—a leading name in home fragrance and body care—partnered with Costco Taiwan this year to launch a series of limited-time exhibitions across 14 warehouse stores throughout the island. Showcasing its signature Smith & Co. and Therapy collections, the brand has captured consumers’ attention with its minimalist yet premium packaging and high-quality fragrance formulations, achieving remarkable sales results in just a few weeks and significantly enhancing brand visibility in the Taiwan market.
This roadshow was jointly planned and executed by The Aromatherapy Co.’s official distributor Axcellent Co., Ltd. and Costco Taiwan, covering all aspects from merchandising design and on-site fragrance sampling experiences to real-time operational support. By entering warehouse stores across Taipei, New Taipei, Taoyuan, Taichung, Tainan, and Kaohsiung, the brand successfully expanded beyond its traditional footprint in department stores and boutique select shops, reaching a broader audience of mainstream households and urban consumers.
Fragrance × Aesthetics × Sustainability — Elevating Everyday Living
Guided by its brand ethos “For the Mind, Body & Soul,” The Aromatherapy Co. has grown since 1990 into a global presence with over 1,000 retail points, offering 28+ bespoke aromas and over 120 product SKUs. This exclusive Costco roadshow spotlighted three core brand pillars:
Smith & Co.: Fusing contemporary design and craftsmanship, this collection presents candles, diffusers, mists, and sculptural fragrance lighting pieces that serve as both olfactory and visual accents in modern interiors.
Therapy: Centered on aromatherapy and emotional wellbeing, this range infuses essential oils into each blend to create sensorial rituals that soothe and restore balance.
To deliver a brand experience aligned with The Aromatherapy Co.’s premium positioning, Axcellent designed and installed new display fixtures and full-height branded walls for the events, complemented by professional on-site brand ambassadors offering fragrance consultations. Dedicated sampling zones encouraged interactive scent discovery, effectively enhancing consumer engagement and driving conversion.
Strong Performance — A Case Study in Global Brand Localization
Spanning 14 Costco locations from north to south Taiwan, the pop-up series generated sales well beyond expectations, while also driving spikes in social media engagement and online search interest. This success has laid a solid foundation for The Aromatherapy Co.’s long-term entry into Taiwan’s large-format retail sector.
Historically positioned in premium lifestyle channels, The Aromatherapy Co. deliberately embraced the challenge of warehouse retail, recognizing Costco’s unique appeal to Taiwan’s middle-class households and its highly loyal membership model—an ideal match for the brand’s philosophy of delivering products that balance functionality with elevated aesthetics.
Ultimately, this nationwide pop-up series not only set new sales records for the brand in Taiwan but also established a strong and positive brand image within the mainstream retail landscape—marking a milestone achievement and a benchmark case of successful market localization for a global fragrance house.